01 / SPORT.
Yukigassen, snow darts and winter challenges. Come with your team. Leave with a story.
ARMENIA / A NEW WINTER EXPERIENCE
NOT
ANOTHER
WINTER
FESTIVAL.
THREE DAYS. FOUR WORLDS.
A LITTLE BEAUTIFUL CHAOS.
ONE WINTER YOU WON'T FORGET.
01 / THE IDEA
COLD
OUTSIDE.
WILD
INSIDE.
THIS ISN'T A FESTIVAL YOU SIMPLY WATCH.
Melting Snowman is a three-day destination winter festival in Armenia, bringing together winter sport, nightlife, unexpected experiences and a community that knows how to make the most of the cold.
A place to compete, celebrate, discover and connect. All in one unforgettable winter escape.
02 / THE EXPERIENCE
FOUR
WORLDS.
FOUR WAYS TO GET INTO IT. ALL PART OF ONE CONNECTED FESTIVAL.
01—04
02 / NIGHTLIFE.
Two nights. DJs, parties and music that keeps the cold somewhere far behind.
03 / THE MELTING.
One monumental moment. Something is coming, but we're keeping the biggest part a secret.
04 / SIDE EVENTS.
Winter fashion, Bathhouse Fest and delightful detours you didn't see coming.
OUR KIND OF WINTER
WHERE
WINTER GETS
WILD.
WE DON'T HIBERNATE.
WE TURN THE SEASON UPSIDE DOWN.
03 / DON'T SPOIL THE SURPRISE
THE BIG
MOMENT
AWAITS.
At the heart of Melting Snowman, something extraordinary is taking shape. For now, you'll have to look a little closer.
THE FULL REVEAL IS STILL TO COME ❄
04 / BEYOND THE MAIN EVENT
AND THAT'S
NOT ALL.
THE UNEXPECTED LIVES IN THE DETAILS. WANDER OFF. DISCOVER MORE.
BATHHOUSE FEST
AFTER HOURS
THE STORY IS JUST GETTING STARTED
SOMETHING
BIG IS
COMING.
A new winter ritual is on its way to Armenia. Stay curious. More details will follow.